Generally, advertising is focused on magazine ads, TV commercials, and other mainstream endeavors. Often the least expensive advertising is overlooked. This is a big mistake for many businesses since easy advertising such as company logos on T-shirts usually turn out to be an affordable and powerful marketing opportunity.
Direct marketing efforts generally yield the best results. The next time you go to the grocery store, take a look around you at what people are wearing. Focus particularly on t-shirts with company logos. These people are walking advertisements. Not only is it basically free advertising, but usually the person wearing the shirt has a story to tell about the service related to the company.
For example, let’s say you give away free t-shirts with your company logo and contact information. One day, your customer wears the t-shirt to the grocery store and another customer notices it. The customer asks your client about their experience and other details about your company. The t-shirt not only acted as an advertisement but the person wearing it a personal reference as well. You can’t ask for more from an easy marketing source.
Affordability is essential when using a variety of different marketing sources. There are plenty of t-shirt printing companies that provide excellent and prompt service. Some printing companies will even work on the design with you. This helps maximize the advertising potential.
Sujan Patel from the Single Grain company began giving away t-shirts because he had too many. He put a post on a social media outlet offering his shirts for free. He ran out within hours. Today, Patel has stated he has earned $980k from advertising with t-shirts, and the number increases daily. This advertising option surely paid off for Patel and it can help you too.
It is easy to get started. Find a t-shirt print store you would like to work with. Inquire about pricing and quality of material. Once you choose the print store best suited to your needs, begin designing the t-shirt. You want to keep it clean because too many words will overwhelm readers and void the purpose. Instead of putting too much wording and colors on the shirt, focus on solid material color and bright wording.
For example, you can choose a navy blue shirt and use orange lettering. If your company is known for its popular logo colors, use those. Your goal is to provide your company name, what service or product you offer and contact information such as a phone number, email, and website address.
T-shirts can drive new customers to your website and/or encourage them to visit your store and use your services. Get started today to attract more customers without spending a large amount of your marketing funds.